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An ecosystem to build, test, and perfect your product.

A team that 

increases your startup’s

chances to succeed 

by 27% without

claiming your equity

Apply to the hub

How BeKey Startup Hub improves your odds to become successful

+4% Business development

BD department studies markets and industries, learning your customers and their behavior, language, and needs to offer you an efficient marketing strategy. A product roadmap, developed within the Hub, allows you to build resilient but flexible operations and notice opportunities to pivot away from crises and get into untapped niches.

+4% Product delivery

Software developers make your idea happen on desktop or mobile, our designers give it a form that will be loved by users; our QA specialists make sure everything works as it should. All of them work their asses off on your product so you could show it to your investors, future partners, and customer users ASAP.

+3% Accountant service

Hubs’ finance experts handle the financial side of your startup, from tax reports to teaching you how to track your P&L and cash flow. It’s your casual bookkeeping “sign and forget about” services, we want you to know how numbers represent your company’s life—but not be bothered about the paper stuff.

+4% Legal services

All mortifying dealings with bureaucratic hell when registering a company and looking through small footnotes on your agreements are dealt with, too. It’s them you call to consult on giving your equity away for suspiciously little reward or when you’re offered a deal you aren’t sure about.

+2% Ecosystem

People from different industries and of different occupations — investors, other founders, tech, and domain experts — are in the Hub to provide you with feedback on your product. Our mentors assist you in navigating through their perspective and ideas, help you avoid common pitfalls of running a business and see routes you could take to make your life easier, and improve your users’ satisfaction.

+10% Your time is yours again

Founders spend quite a time to deal with all the things above. When Hub’s dealing with them, you’re getting at least half of your time back — you can spend it on product-improving, customer-interviewing, deals-negotiation, and sales — everything to nail the business model that will bring you to success.

View All
4% Total
8% Total
11% Total
15% Total
17% Total
27% Total

Your chances to succeed thanks to BeKey Startup Hub

27% +4% +4% +2% +4% +10% +3%
+3%

Accountant services

Hubs’ finance experts handle the financial side of your startup, from tax reports to teaching you how to track your P&L and cash flow. It’s your casual bookkeeping “sign and forget about” services, we want you to know how numbers represent your company’s life—but not be bothered about the paper stuff.

+4%

Legal services

All mortifying dealings with bureaucratic hell when registering a company and looking through small footnotes on your agreements are dealt with, too. It’s them you call to consult on giving your equity away for suspiciously little reward or when you’re offered a deal you aren’t sure about.

+2%

Ecosystem

People from different industries and of different occupations — investors, other founders, tech, and domain experts — are in the Hub to provide you with feedback on your product. Our mentors assist you in navigating through their perspective and ideas, help you avoid common pitfalls of running a business and see routes you could take to make your life easier, and improve your users’ satisfaction.

+4%

Business development

BD department studies markets and industries, learning your customers and their behavior, language, and needs to offer you an efficient marketing strategy. A product roadmap, developed within the Hub, allows you to build resilient but flexible operations and notice opportunities to pivot away from crises and get into untapped niches.

+4%

Product delivery

Software developers make your idea happen on desktop or mobile, our designers give it a form that will be loved by users; our QA specialists make sure everything works as it should. All of them work their asses off on your product so you could show it to your investors, future partners, and customer users ASAP.

+10%

Your time is yours again

Founders spend quite a time to deal with all the things above. When Hub’s dealing with them, you’re getting at least half of your time back — you can spend it on product-improving, customer-interviewing, deals-negotiation, and sales — everything to nail the business model that will bring you to success.

+27%

This way, you have about 27% chances to succeed — to create a product that will bring you recognition and money. That’s 19% better odds than startups outside of the Hub have: not perfect, but good beats perfect — especially if you’re building a business in the post-pandemic, low-touch world of the ‘20s, with its pre-cyberpunk pace and insane competition.

This way, you have about 27% chances to succeed — to create a product that will bring you recognition and money. That’s 19% better odds than startups outside of the Hub have: not perfect, but good beats perfect — especially if you’re building a business in the post-pandemic, low-touch world of the ‘20s, with its pre-cyberpunk pace and insane competition.

Never tell us the odds: why we founded Hub

Startups rarely succeed: 11/12 of them fail. Startups run out of money, have difficulties with hiring and managing teams, and legal issues. They get stuck in the innovation loop, they isolate themselves from customers until it’s too late. They lack time.

We’ve read through hundreds of post-mortems and rare success stories among them and wondered — what do the accomplished startups have that others don’t? Startups have only 8% chances to succeed — so what makes the odds better?

Money. Time. Tech and domain expertise. Peer support. It’s hard to “disrupt industries”, or “change the world”, or “bring the future of X closer ” if you don’t have these.

We were tired of good ideas stagnating: even with a product-market fit, 56% of startups fail. We asked ourselves: what we could give to founders to improve their chances to succeed — and built BeKey Startup Hub. A hub is a place, an ecosystem that puts you as an entrepreneur among teams with excellent tech skills, people with wide industry knowledge, legal and financial specialists—and they help you navigate your product journey.

Our Team

Evgeniy Berkovich

B.Sc., MBA Business Development and Technology Specialist

Yoav Grinstein

M.Sc. in Industrial Engineering and Management Product Development Expert

Eyal Diskin

LLM, SJD Professor of Law

Alon Amitai

CPA Finance Expert

Alex Koshykov

M.Sc. in Technology Management Product Strategist
Has 15+ years of experience in growing and scaling startups at different maturity stages. Will help you figure out the best tools to use to build and ship quickly, train you in pitching to investors, and assist in devising a long-term strategy.
An expert at finding niches and issues that can be solved via technology on untapped markets. Consults on the product roadmap and startup processes development in a way that will help you create a lean, high-performing infrastructure that delivers results.
An expert in carrying out transactions for VC and PE investments, M&A, and IPO. Advises startups on how to deal with the legal side of being a startup founder & forming partnerships along the way.
An accountant with years of financial business consulting. Helps founders track their money, keep eyes on their startup’s runway, and conduct productive risk management that considers taxes, relationships with governments, and other headache-inducing things.
Has 10+ years in product strategy and marketing. Will help you build the process of customer discovery, find ways to clearly show your product’s value to them, and create a promotion strategy that speaks in their language.

Why join us

27% more chances to build a successful venture.

50% of your time (which is also your money) is in your hands again. We do a huge part of founders’ work.

No equity needed, as we’re genuinely aren’t here for your stocks (unless you want us to invest)

Hub is your long-term partner. No kicking out of the ecosystem after your MVP.

Apply to the hub

Founders about Hub

qoute-image I could surely find a software development vendor, find an accountant and legal services for my startup but why would I spend so much time handling all that on my own if BeKey Startup Hub can provide me with all these services in one place. Instead of spending so much time, I finally can focus on business and product management and I love it!

Yossi Malki

CEO @ Digital First Ltd

qoute-image Hub handles almost everything. Like, a legal work I have no mind for? Done. All the accountant work? They explain the numbers, sure, but I don't handle papers. And the software development part is so useful for non-technical founders: they find the suitable tech for things I want and build it, and I just speak to people and figure out a way to build a product they want and deserve.

Eyal Nissim

Co-founder @ Smart Construction

qoute-image Hub helps us immensely with the software development part of the things—that is their expertise—but they also have an incredible sense of business direction. They help us to make our startup into what we've had in mind when we started it, so. Hub is an incredible place.

Avishai Josman

CEO @ Crazy S.O.B

Yossi Malki
Eyal Nissim
Avishai Josman

Who can apply?

We have only two criteria:

You’ve studied the market and know your startup idea is needed as it solves a tangible challenge*
*Even if your market research is a frantic googling for seven nights
You have a starting capital you’re ready to invest in testing your startup idea.**
**That’s how we know you’re serious about this whole startup thing

Application process

Fill a questionnaire.
Meet with our team in the Zoom meeting.
Take part in the pitch competition with our team and partners.
Get accepted.

Frequently Asked Questions

How Hub is different from accelerators and incubators?

Accelerators are organizations that help founders get funds as quickly as possible; they provide a few hours of mentorship per week; they take 7-10% of a startup’s equity in return for a small investment.

Incubators are organizations that help startups develop faster — they provide startups with services and business guidance in 1-2 years programs for up to 25% of their equity.

We don’t take equity. We also don’t invest — if the startup doesn’t ask us to. If needed, we provide a full-blown survival guide in the world of business development, and the mentorship looks like a continuous consultancy through our partnership (until you can’t hear the words “customer research,” “sustainable revenue” and “cost of acquisition”). Startups can stay in the hub for as long as they want: we’re aiming for a lengthy partnership.